5 Jedi Mind Tricks To Creating Copy That Sells

Kelly Reeves
4 min readSep 18, 2023

Proven neuro-response techniques that get your customers to buy

Photo by Lia on Unsplash

In the world of copywriting, there’s a subtle art to crafting messages that persuade and influence.

I’m not talking about manipulation. The masters of this craft understand the psychology behind human decision-making and employ what can be likened to Jedi mind tricks to create copy that sells.

These techniques delve into the depths of our psychology — the triggers that make people click “BUY NOW.”

Neuro-response copywriting leverages those magical words that strategically trigger specific emotional responses and actions.

It incorporates principles from neuroscience and psychology to create persuasive and effective marketing content.

Neuro-response copywriting uses concrete, actionable writing techniques to create persuasive content. It gets people’s attention, plays to people’s emotions, and even uses positive peer pressure.

Want to know how to master this verbal voodoo?

Persuasive Storytelling

Humans are wired to respond to stories because they engage both the rational and emotional parts of the brain. To harness this power, craft your copy as a narrative.

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Kelly Reeves

Expert copywriter with a focus on tech, entrepreneurship, and personal growth; former PR flack. Animal rescuer. Prone to random bouts of rancor.