5 Simple Tips to Get Media Attention

Kelly Reeves
4 min readMar 26, 2021

Psst! It’s all about giving value

Say you’re an expert in your field. You know you have the ability to make a positive impact on people’s lives with your training, knowledge, and expertise. You want to get the word out, and you want to do it organically in a way that helps you establish credibility so you can attract your ideal client (and say “aw hell-to-the-no!” to those with whom you don’t wish to work), command higher fees, establish yourself as an expert, and make a greater impact.

And while advertising is great, and it certainly has its place in the grand scheme of things, it’s expensive, and you can make up anything you want about yourself and your experience. It is paid attention rather than earned attention. Big difference. Huge!

Did you know: People are more inclined to buy when they read an article about a product or service. In fact, according to a recent survey by GfK, an AI-powered intelligence platform, 85% of those surveyed stated media influenced their purchasing decision. A Nielsen report states 92% of consumers believe suggestions from friends and family more than advertising.

Organic marketing on social media is great, but it takes a looong time. So, how do you create some buzz and expert positioning without having to post or comment on ten different groups all day every day while…

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Kelly Reeves

Expert copywriter with a focus on tech, entrepreneurship, and personal growth; former PR flack. Animal rescuer. Prone to random bouts of rancor.