5 Ways to Leverage Media Coverage to Dramatically Grow Your Business

Plus the 5 key pre-PR strategies that need to be in place before you start

So you want to get some publicity for your company, product, or services? Or maybe you want some good press to help build your own personal brand. But, once you get it, what do you do with it? Sure, it’s great to get an article in Forbes, an interview on EOFire, or be a guest expert on TODAY, and hey, if you land that type of media, then congrats, my friend. Those are big wins! Once you’re finished celebrating, it’s time for action.

However, getting those media hits aren’t the first step when it comes to leveraging PR for business growth. There are other strategies that need to be in place before you send out the first pitch:

1. Make sure your PR strategies and tactics align with your business goals and objectives.
2. Think beyond your brand with strategic partnerships and joint ventures. It enhances your engagement and expands your reach.
3. If you have an advertising and social media strategy, your PR strategy should align with those. Paid ads are great, but the PR component offers credibility that complements your ad and social media messaging.
4. Establish authority and thought leadership by identifying trends, providing statistics and…