Proven neuro-response techniques that get your customers to buy In the world of copywriting, there’s a subtle art to crafting messages that persuade and influence. I’m not talking about manipulation. The masters of this craft understand the psychology behind human decision-making and employ what can be likened to Jedi mind…

It wasn’t as difficult as I thought it would be Who loves chasing invoices? No one. I’ve spent years with a business model that included monthly invoicing. It sucked hitting “send” never knowing when I was going to receive payment. It didn’t matter what the payment terms were — Due…

There are some things money can’t buy There he stood, in the middle of the woods with a microphone and guitar, belting out one of today’s most prolific and downloaded songs. He had no band, no backup singers, no big tour bus, no road crew, no manager, no publicist, and…

One piece can be a treasure trove for dozens of others Let’s face it: Creating content takes a lot of time, effort, energy, and resources. This issue is particularly true if you are writing for multiple audiences across various platforms. And one of the many reasons why companies hire marketing…

It doesn’t have to be like catching a wave in the sand B2B content ROI… yawn, right? While it might not be the sexiest topic, it’s one that can’t be ignored. Sure, if you get paid to write, the concept of turning words into revenue is unambiguous. However, if you…

Things I wish I knew when I started that journey over two decades ago Santa probably doesn’t hate you, but isn’t nice to know he might? When I first started my foray into entrepreneurship, I thought it would be fun and easy, like every day was Christmas. Bwahahhaa!! Yea… no…

And several others that are like nails on a chalkboard Are there some words you just can’t stand? My girlfriends and I had this discussion recently. One said she hates the word “panty.” Another hates the word “moist” and “breath,” so “moist panty breath” quickly became our little inside joke. …

This is really what we should be teaching kids in school these days — The four things of which I am absolutely petrified: roller coasters, haunted houses, horror movies, and anything having to do with money and finances. I’ve been open about my financial woes and absolute terror of money. I’d rather ride a roller coaster in a haunted house while watching “The Exorcist”…

When it comes to cybersecurity, it’s OK to have trust issues “The danger which is least expected soonest comes to us.” — Voltaire Can you put parameters on cybercriminals? Or set boundaries on ransomware or phishing attacks? In the wake of recent high-profile cyberattacks on companies such as T-Mobile, MailChimp…