Plus the 5 key pre-PR strategies that need to be in place before you start

So you want to get some publicity for your company, product, or services? Or maybe you want some good press to help build your own personal brand. But, once you get it, what do you do with it? Sure, it’s great to get an article in Forbes, an interview on EOFire, or be a guest expert on TODAY, and hey, if you land that type of media, then congrats, my friend. Those are big wins! Once you’re finished celebrating, it’s time for action.

However, getting…

Do this instead…

In this day and age when self-help is all the rage, we are constantly being told to be happy; let go of negative emotions; focus on the positive. Get into alignment with your inner being and improve your vibrational standpoint.

While that’s all well and good, and I do believe being happy and positive is vitally important for your mental, emotional, and physical well-being, it’s not always easy to be the personification of pure joy.

Shit happens in life. It’s next to impossible to go through something traumatic and not feel it. Maybe you’re having money problems…

Understanding the five mindset blocks that are holding you back from it

I’ve spent a lot of time working with the media on behalf of my clients. And even though I had the skills and relationships to secure coveted media opportunities in leading national outlets, I was never one to put myself in front of the camera. I felt that it was their opportunity to shine, not mine. As a PR professional, I developed the mindset that getting press was for everyone else, not me.

I was the behind-the-scenes person who made it all happen without being noticed or heard…

Psst! It’s all about giving value

Say you’re an expert in your field. You know you have the ability to make a positive impact on people’s lives with your training, knowledge, and expertise. You want to get the word out, and you want to do it organically in a way that helps you establish credibility so you can attract your ideal client (and say “aw hell-to-the-no!” to those with whom you don’t wish to work), command higher fees, establish yourself as an expert, and make a greater impact.

And while advertising is great, and it certainly has its place in…

What is it? What are the signs? And, what can you do about it?

Now-a-days, YouTube is flooded with a litany of videos that feature frequencies for any type of healing or desire: heal from past trauma; remove unconscious blockages, lose weight, find love, manifest your dreams, remove toxins, confidence for public speaking, sales success, cleans your home…

This is augmented by the sudden global interest in personal development, which according to a recent study was valued at $38.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027…

I’ve been a PR practitioner for over two decades (gulp!) There is a certain mindset with both being a PR professional and being an entrepreneur who wants to get media coverage for their brand, products, or services.

First off: What is PR? I know this might seem like a silly question, but so many don’t know exactly what PR is or what a PR professional does. I would always sum it up as “I get people, companies, and products in the press.”

But wait! There’s so much more to it than that. Sometimes we’re trying to keep people, companies, and…

I think we could all use a little help these days. Worry, stress, anxiety, fear and frustration are at an all-time high. Combine that with a solid dose of shame, guilt, and uncertainty, and it’s a recipe for disaster.

Mental health is no laughing matter. When I started feeling the physical ramifications of all the stress and worry I’ve been carrying around for years showing up in the form of panic attacks, hives, chest pains, limb numbness, body aches, moodiness, irritability, and fatigue, I brushed it off: ‘Oh, it’s just stress…’ Or ‘Oh, it’s just the transition into menopause…”

And…

Every successful entrepreneur has a good mentor or coach. In my opinion, everyone should have one. You can’t go it alone, nor should you. We all need someone who will help us build our business, achieve certain life goals, see our blindspots; provide guidance, insight, feedback, some tough love, and inspiration - someone who gives us the support we need to grow and prosper in life or business.

The coaching industry has exploded in the past several years. There is seemingly a coach for everything. According to IBIS World, this year the US business coaching industry is worth an estimated…