This post is for those who’ve bought into programs and struggled to succeed. I am sending you a ton of love right now!
This whole financial freedom in just 8 weeks; or thousands of new followers at the blink of an eye; or create a whole new prosperous online business overnight is all smoke and mirrors. It’s fake news folks. Sorry to burst your bubble.
The truth is: To succeed, you need a foundation, a strategy, effort and time. You can’t be a stay-at-home mom with no money, no followers, no experience, no knowledge of business, tech, social media, etc., one day and suddenly start making 6 figures in just 8 weeks - from ground zero. I don’t want to say it’s impossible per se, but it is highly unlikely.
Those who claim they can help you do that are selling you snake oil. Sure, they can help in some way. You should walk away with some new knowledge and ability to take the next steps.
The grandiose testimonials they post are by those who most likely have:
A. An existing business and just needed to learn how to scale and diversify; or
B. The resources available to keep paying for the programs and other resources, which would allow them to achieve their goals more quickly.
This is why so many fail to achieve a certain level of success in business. When people sign up for these programs, they are probably at a point where they are most vulnerable and desperate for something big to happen or change in their lives. They are sold a bill of goods, and when it doesn’t work out as promised, they want to throw in the towel. They experience a great deal of guilt, shame, and disappointment.
These so-called gurus throw out these big numbers of “how I made $XXX,000 in 90 days.” What they’re not telling you is they likely made that kind money in just a short time AFTER the struggle; AFTER they had systems in place; AFTER they had a team to help them with copywriting, social media, course creation, video production, a personal assistant, housekeeper, and a nanny. It took them years to get to that point, not days, not weeks, not months - YEARS!
They eventually figured it out and now want to teach you their systems and what they learned to help you avoid having to spend years figuring it out too.
On the flip side: ones personal belief system plays a huge role here. If you’re not ready to believe in yourself or your success no matter how long it takes, you might as well throw in the towel now.
I know all too well the incredible amount of disappointment and feelings of defeat that comes into play when you’ve spent thousands of dollars on programs and get nowhere, or at least not nearly as far as hoped or promised.
I kept asking myself: “What’s wrong with me? I spent all the money… I have all these tools… I know “how to”. Why am I not moving forward? Why aren’t things working out? I’ve done all they told me to do and then some!” It’s very debilitating.
And worst - if you don’t succeed, they often make you feel like it’s all your fault. Clearly there is something wrong with you if you didn’t succeed in their program. There’s not, but we also put that pressure on ourselves. We see others succeeding and wonder why we haven’t been able to do the same (Psst! Stop comparing yourself to others. They’re likely only presenting the shiny side themselves to help their own business).
You feeling me here?
If you’re planning on investing in one of these programs in the near future, here’s what I recommend:
1. Don’t believe the hype. These high ticket coaches are geniuses at the art of selling. Don’t fall for the big numbers and testimonials they throw out . That’s what hooks you in. Rather, look at what you will learn. Take those bullet points with a grain of salt and know they’re shiny details to support their overnight success claims. Read into them with what you will realistically walk away with.
2. Ask for a program outline before you sign up. Get an idea of what the lesson plan is. If a coach isn’t willing to provide that, you may want to think twice about working with them.
3. Manage your expectations. You may not make 6 figures in 6 weeks, but will you learn how to build a funnel, or about automation, or how to set up a Facebook ad? Great! Baby steps, my friend.
4. Keep in mind that these coaches were where you are at one point. They didn’t get to where they are in 6–8 weeks. Again, it took YEARS.
5. Don’t get discouraged. You WILL get there eventually if you put forth the time, effort, and a good amount of self belief. Rome wasn’t built in a day and neither will your online business or number of Instagram followers.
Finally, be mindful of who you invest in. There are lots of ads out right now by coaches promising the sun, moon and stars as we move into 2021. Don’t just go off of testimonials. They are there to help sell their programs. Coaches are not going to post complaints by people who didn’t succeed in their program, or those who requested a refund.
Keep it real with yourself. Learning is about growth, and growth should be your intention- and not just money or followers. If you make it just about the material, then you’re in it for the wrong reasons.
Trust me, I went into so many of these programs with the intention of making money rather than the intention of learning, serving, and growing.
I realized that by making money more of a focus than my personal growth is where I got stuck. And, that’s something these coaches don’t promote- how much you’ll learn and grow. Why? Because that’s not nearly as attractive as how much money you could make. The majority of people don’t buy into the message of personal growth and development unless a glossy outcome is attached to it, like making money.
I found myself falling into that money messaging trap in my own marketing. It felt icky, unnatural and fake, like I was trying to be something I’m not. Last I checked, that never worked out in the end.
The truth is, I can’t help you make money. That’s not my schtick, but can I help you gain perspective and teach you how to combine your multiple talents, experiences, and passions to start a custom business? Yep! I best serve my clients by helping them with step one and growing with them.
Can I help you overcome some mental and emotional challenges when it comes to achieving certain goals in life? Sure! These are things you need to address from the very beginning- the seed that creates that growth and development. You can’t even take step one if you’re all wadded up in your limiting beliefs and not willing to take a giant leap of faith and believe in yourself.
Can I teach you how to do public relations so you can get in front of top-tier media and establish yourself as an expert in your field? Well, with 25 years of experience in that area, gosh! I would hope so!
Now, if you end up making money with some of the things I teach you, that’s fan-freaking-tastic! But, I am not going to promise you’ll become an overnight millionaire. That’s unethical, dishonest, and irresponsible, in my humble opinion.
I guess my point is: Know exactly where you are in life. Know exactly what you want, full circle. Ask yourself why you want it. Ask yourself how you want to grow and evolve as a human being — and then find a coach who will meet you where you’re at TODAY!
If you are just starting out in your business and taking your first steps into entrepreneurship, work with a coach who specializes in working with new entrepreneurs - someone who can help you with step one 🙋🏼♀️ and not one who starts you at step 10 where you will be totally lost from the get-go. That’s like throwing a non-swimmer in with the sharks, expecting them to swim, and blaming their mindset when they get eaten. This is when the overwhelm, befuddlement, and feelings of failure come creeping in.
And coaches: Be mindful of your marketing. Be honest. Be real. Be clear on what you can and can’t help people achieve. It shouldn’t be all about the money for you either. You became a coach/mentor/educator to serve and help others (or at least that should have been your intention) and not to be a money hungry manipulator who preys upon those who are treading water in life just to make a quick buck.