Member-only story
How to Adjust Your Brand Messaging During a Crisis
It’s nothing new to say that the world we live in today is not the same world we lived in just a month ago. I don’t know if we will ever be the same, but one thing is for certain: Brands and marketers need to change with the times or be left behind.
I had the distinct honor and privilege to join my friend Erica Powell, marketing and branding extraordinaire and business coach this morning on her Facebook Live ‘Lifestyle Lately’ interview series, which she recently launched to help entrepreneurs maintain a positive mindset in their business and get advice from experts on how to successfully navigate these turbulent times.
Our discussion focused on brand messaging and how brands and marketers can create positive and proactive messaging that accommodates the times while allowing them to stay afloat.
The main thing to keep in mind when it comes to your messaging is to meet your audience where they are RIGHT NOW- not where they were a month ago. Be sensitive to where your audience is in their lives, their work and their minds. People are losing their jobs or clients. They can’t leave their homes. Their kids are home from school. Families that normally only see each other in the mornings and evenings are now stuck together 24/7. They don’t even know if they can buy toilet paper, eggs, milk, or other necessities…
