How to Adjust Your Brand Messaging During a Crisis

Photo by Anastasiia Chepinska on Unsplash

It’s nothing new to say that the world we live in today is not the same world we lived in just a month ago. I don’t know if we will ever be the same, but one thing is for certain: Brands and marketers need to change with the times or be left behind.

I had the distinct honor and privilege to join my friend Erica Powell, marketing and branding extraordinaire and business coach…



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Kelly Reeves

Expert copywriter with a focus on tech, entrepreneurship, and personal growth; former PR flack. Animal rescuer. Prone to random bouts of rancor.