How To Measure Content ROI In Dollars And Cents
It doesn’t have to be like catching a wave in the sand
B2B content ROI… yawn, right?
While it might not be the sexiest topic, it’s one that can’t be ignored. Sure, if you get paid to write, the concept of turning words into revenue is unambiguous.
However, if you are a marketer in the B2B or B2C spaces, it is essential to measure content effectiveness and return on investment (ROI) to ensure your efforts are well spent and yield tangible results.
And, I don’t mean “ROI” in the form of KPIs. I’m talkin’ dollars and cents, here, which are often difficult to gauge. Like its kissing marketing cousin public relations, content goes out and land in the public eye, but tracking the actual monetary results is often intangible.
But, marketing can’t exist without content, so how do you turn your words into actual physical revenue?
Setting Clear Goals: Get Specific!
First things first, before we start crunching numbers, we need to set some clear goals for your content strategy. Are you aiming to drive more traffic to your website, generate leads, boost your brand’s presence, or maybe increase those covetable conversions? Knowing what you want to achieve will make measuring ROI a walk in the park.
