How To Measure Content ROI In Dollars And Cents

It doesn’t have to be like catching a wave in the sand

Photo by Alexander Mils on Unsplash

B2B content ROI… yawn, right?

While it might not be the sexiest topic, it’s one that can’t be ignored. Sure, if you get paid to write, the concept of turning words into revenue is unambiguous.

However, if you are a marketer in the B2B or B2C spaces, it is essential to measure…