PR Expert’s Secrets to Media Training

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Photo by Sam McGhee on Unsplash

Media training is key to becoming a good spokesperson, especially if you are an entrepreneur, coach, or consultant who is trying to establish yourself as the go-to expert in your field. It helps you better communicate your core messages and story to the press and to your audience. It also teaches you how to steer clear of problematic or contentious questions.

It is important to know what to say and what not to say and to deliver your key message points in a clear, succinct manner. Here are some tips for a winning interview:

Media Ground Rules

  1. There is no such thing as “off the record”. If you happen to have a good relationship with a reporter, or if they are one of the few truly ethical ones, then you can agree to “off the record”, but proceed with caution. Don’t say anything you wouldn’t want your audience to know about you, your company, or your product or service.

Phone Interview Essentials

  1. Have prepared notes of the key points you want to deliver.

On- Camera Interviews

  1. Don’t fidget.

When it comes to damage control or crisis communications, maintain message consistency. A reporter will likely ask you the same question multiple times in multiple ways in an effort to confuse you, challenge you, maybe even frustrate you in an effort to get you to stray from your message, or maybe even to get you to lose your composure. Always stick to your message regardless of how many times a reporter asks the same question or how many ways they rephrase it.

Finally: RELAX! You’re not on trial. A reporter is not there to harm you. He or she is there to satisfy their editors and their audience, which is also your audience. If it’s a crisis communications situation, have a script and key talking points and stick to them. Practice and repeat them several times before the interview so you are fully prepared and sound natural.

Want to become the go-to expert in your field so you can attract your ideal clients, increase your audience and establish credibility? Drop me a line

Written by

Writer & NLP Certified Coach. I teach people how to realize their greatest potential and use their gifts to make a difference in the world. I also save animals.

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