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Start Ups: Why Your Public Relations Initiatives Are Falling Flat
10 Quick Strategies to Help You Fix That
I get asked to all the time to write a company or product launch press release, pitch the media, and get placement in top-tier publications. I most often see tech start-up CEOs say: “I am looking for a PR professional who can get us in TechCrunch”.
Umm… Yyyeeaa…Get in line.
It seems today’s startups and entrepreneurs have a complete misconception about public relations, what it is and how and how it works.
Many don’t understand what PR even means. They think it’s just about getting their name in the media and BOOM! They’re famous.
But it’s way more than that.
Getting your name in the media equals credibility. It means visibility. It means growing your audience, and ultimately, it means sales, which means revenue!
And who doesn’t want a little more of that??
So, how do start-ups and entrepreneurs leverage this little hidden treasure?
In the old days, you could just pitch a reporter. He or she may ask for briefing, and your story was placed. They checked the wire services and were easily accessible.
