I’ve been a PR practitioner for over two decades (gulp!) There is a certain mindset with both being a PR professional and being an entrepreneur who wants to get media coverage for their brand, products, or services.

First off: What is PR? I know this might seem like a silly question, but so many don’t know exactly what PR is or what a PR professional does. I would always sum it up as “I get people, companies, and products in the…