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The Mindset of PR
I’ve been a PR practitioner for over two decades (gulp!) There is a certain mindset with both being a PR professional and being an entrepreneur who wants to get media coverage for their brand, products, or services.
First off: What is PR? I know this might seem like a silly question, but so many don’t know exactly what PR is or what a PR professional does. I would always sum it up as “I get people, companies, and products in the press.”
But wait! There’s so much more to it than that. Sometimes we’re trying to keep people, companies, and products out of the press. Or, we are organizing photo shoots, or who’s wearing what on the red carpet; running around picking up samples from designers; planning events and running around with a two-way radio, earpiece, clipboard all while trying to look cute, smile, and appear like we have it all together after standing on our feet for hours on end and going on no sleep. You are the gatekeeper and scapegoat at the same time.
We pitch our guts out to a very fickle media while trying to appease a demanding and ungrateful client with high expectations and a low budget, who always pays late and continually screams at us for not being on the cover of Forbes, or included in a recent article, which included their biggest competitor.
