Yes, You Can Have More Than One Niche

Photo by Anna Sullivan on Unsplash

They say “the riches are in the niches.” Many coaches and gurus will tell you that you have to pick just one- to “niche it down” to something very specific, or your business is doomed.

While I get that it’s important to have a focus in your business, niching it down too much can be very limiting and myopic.